Category Archives: Uncategorized

Staying on Top of The Game

In the fast-changing world that we live in, it is extremely important to always stay on top of things. Technology is constantly optimizing and morphing into something new, which directly affects online marketing and online sales. Our team of professionals here at EKG Marketing recognizes that more than anyone. We make it a priority to […]

Breaking Down the Data

In January of this year, I started working at EKG Marketing in Boone, North Carolina. It has been an experience like no other actually getting to use methods I have learned in the classroom and putting them into an experience that I have gotten to use in the real world. When I first came to […]

Honesty is Key

Honesty and transparency are vital parts of the relationship between agency and client. At EKG, we make it a point to keep our clients updated on everything that is occurring in their pay-per-click (PPC) accounts, whether it be good news or bad.  Rather than trying to sugar-coat the bad news, our team ensures that clients are […]

Finding the “Sweet Spot”

Working with various clients over the years, we understand that not everyone wants to utilize the same strategy in pay-per-click (PPC). Each client has unique marketing goals and what works for one client, may not work for another. This is based on various factors, such as number of competitors, demographics, and type of product/service sold. […]

Bing Shopping Campaign Search Term Reports

Keeping traffic relevant is one of the most important steps when working with a Google AdWords or Bing Ads account. I use negative keyword lists to improve relevance in my clients’ accounts. I pull search term reports at least once a week for each account I work with in Google, especially in Shopping campaigns. While […]

Bing Continues to Grow in Market Share

Our Online Marketing Success Depend on Your eCommerce Success

Bing is a continuously growing market in the online search world. Before I started here at EKG, Google was pretty much all I knew to use. When I was searching for something, I would just Google it. Now that I have experience in the paid search market, I am realizing that Bing is a big […]

AdRoll, Changing the Market in Retargeting

AdRoll is a new platform EKG Marketing is implementing for our clients for retargeting on Facebook, Instagram, Email, and Web. AdRoll is able to target customers who have previously visited our sites and allows us to design ads specifically to bring customers who visited based on their level of intent back to the site. Whether […]