In this article you’ll learn the top 5 free SEO Tools that can help your business grow!
What is SEO?
SEO, known as Search Engine Optimization is simply stated: The process of improving your website for greater visibility on Search Engines like Google, Bing and other platforms. This adds value to your business by placing your page at the top of search engine results so potential customers can find your products or services.
what value do seo tools actually have?
Most people don’t understand the true value that SEO tools provide. Here are a few small examples of value that are overlooked.
Overall site health: SEO tools provide data and notifications on the overall health and placement of your website on Search Engines. They do this by providing insight on.
- Page Rank Analysis
- Keyword Research
- Site Speed
- Local SEO (Location based SEO)
- Mobile SEO (A growing sector due to an increase in mobile users)
- On-Page SEO (Yoast for WordPress)
Do I need to use Seo tools?
If you’re looking to expand your business, you need to have at least one SEO Tool that allows you to understand where your business stands against others in your industry locally and potentially across the world. SEO tools and services provide you with analytics and insights that are difficult to acquire across various platforms into one easy to read location so you can make better decisions on your marketing strategy.
What SEO tools does EKG Marketing recommend to clients?
When you become a client of EKG Marketing, we handle the management of tools, paid and free for a consistent experience. However, our top 5 free tools, in no particular order are:
- Google Search Console
- Page Speed Insights
Google search console
Google Search Console is a direct line into the Search Engine Analytics of your website. Most paid platforms suggest connecting your account for a better understanding on how your business is performing across Google Search Engine Results Pages. With this tool you can also understand what pages have errors on them which reduces your visibility.
Page Speed insights
If you’re like me, or any other customer for that matter, your attention span for loading websites is relatively low. If something takes longer than 3 seconds to load, I assume something is wrong with my phone, if it takes longer than 6, I have left the website and I’m on to the next. That is why PageSpeed Insights is a vital tool that you need to use for analyzing your website loading times. Seeing the speed of your site on mobile and desktop with the exact loading times of the content on your page will give your developer all the information he needs to decrease load times.
Ahrefs has a free version that allows you to understand your backlinks, keywords and traffic in an easy to understand layout. Ahrefs aggregates your data in easy to read formatting similar to Google Search Console for a quick analysis of the analytics that matter most to your website.
Moz is another data aggregate tool you can use for free in combination with Ahrefs. Moz Free SEO Tools include a keyword explorer, competitive research tools, link explorers and a domain analysis for SEO Metrics that matter to your business.
Yoast is a wordpress plugin that helps your wordpress site perform better on search engines. The free version allows you to curate the information presented on search engines so your customers can easily understand the value your webpage will provide them. This tool allows you to present your pages in the light that you want instead of letting google create a meta description for you.