With Internet Marketing, as with everything in life, if you fail to plan, you plan to fail!
Step 1 - Getting to Know You

Understanding Your Product
as well as your website, processes, etc.
Step 2 - Understanding Your Business

What are your KPI’s?
Key Performance Indicators
Step 3 - Understanding the Competitive Space

Keyword Research
Budget Planning
Step 4 - Develop a Marketing Strategy

Identify your Bull’s-Eye Keywords
Target Locations & Demographics
Step 5 - Launch the First Campaigns

Let the Testing Begin
Start Collecting Data
Step 6 - Constant and Never-ending Improvement

Testing and Refining
A never ending process