Working with various clients over the years, we understand that not everyone wants to utilize the same strategy in pay-per-click (PPC). Each client has unique marketing goals and what works for one client, may not work for another. This is based on various factors, such as number of competitors, demographics, and type of product/service sold. […]
Keeping traffic relevant is one of the most important steps when working with a Google AdWords or Bing Ads account. I use negative keyword lists to improve relevance in my clients’ accounts. I pull search term reports at least once a week for each account I work with in Google, especially in Shopping campaigns. While […]
Bing is a continuously growing market in the online search world. Before I started here at EKG, Google was pretty much all I knew to use. When I was searching for something, I would just Google it. Now that I have experience in the paid search market, I am realizing that Bing is a big […]