Tag Archives: ppc reporting

Breaking Down the Data

In January of this year, I started working at EKG Marketing in Boone, North Carolina. It has been an experience like no other actually getting to use methods I have learned in the classroom and putting them into an experience that I have gotten to use in the real world. When I first came to […]

Honesty is Key

Honesty and transparency are vital parts of the relationship between agency and client. At EKG, we make it a point to keep our clients updated on everything that is occurring in their pay-per-click (PPC) accounts, whether it be good news or bad.  Rather than trying to sugar-coat the bad news, our team ensures that clients are […]