Human-first marketing · Boone, NC & nationwide
How marketing works when your customers need to be sure first.
When a sale is large, slow and built on trust, most marketing advice stops fitting. This site explains what does fit, in plain language, with tools you can use on your own business.
Take a reading. Four questions, about a minute.
- 01
Do you know what your customer was worried about before they found you?
- 02
Would a stranger believe you?
- 03
Does the next step actually exist?
- 04
The last time you changed something, how did you know it worked?
Your answers stay on this page. Nothing is sent or saved.
Check your own marketing
Tools you can use today, on your own.
Both run in your browser. Neither asks for your name or your email.
Where’s your leak?
Put in five rough numbers. See where inquiries drop off, and what one more quote would be worth.
Could you move your website tomorrow?
A digital ownership check from the Open Web Lab. Eight short sections on what you own and what you only rent.
The guide
Human-First Marketing: a practical introduction.
One product, one customer route, four chapters. Written for owners whose customers need to be sure first.
- Understand the Human
- Earn Trust
- Connect the Experience
- Improve With Wisdom, Not Hype
How we think
The reasoning, out in the open.
Anyone can put a chatbot on a website. The hard part is what sits behind it. This one shows how we built a checked library for laser education, and what it took.
Article
Who Does the Work Is Part of the Work
When you hire someone for important work, you’re buying the judgment and care of whoever actually does it.
Article
Don’t Let Discounts Devalue Your Best Work
For premium work, a discount is never just a lower price. It’s a message.
Article
The Case for Fewer, Better Pages
Why a few genuinely useful pages beat a flood of thin ones.
Selected work
Proof you can inspect.
The sites we build, shown as they actually are. Some are live and some are mid-build.
All Common GroundCommunity · live
Go4x4It: The Jeep History ProjectEnthusiast publication · live
Always Three SidesPublication · live
Laser TeamWorkFor a friend · in build
Renovations & Repair SolutionsClient · in build
Heavenly PuppiesLocal retail · in build
Eric GajewskiConsulting · live
Local landmark · Boone, NC
Reggie’s Review
Everyone in town knows the place with all the Jeeps. We helped the shop everybody recognizes on the street get recognized online too, so the reputation it already has locally shows up when people search.
Paid search · Google Ads
Hand-written ads vs automation
What happened in one Google Ads account when automation replaced hand-written ads. January to July 2022, with the numbers on the page.
From Boone, for everyone
Proud to be from Boone. Trusted well beyond it.
We’re part of this community, and we treat every local business like a neighbor, because they are. That same standard travels: we do national-caliber work whether you’re down the street or across the country.
Who’s behind this
A note from Eric.
I’m Eric Gajewski. EKG Marketing is a small practice in Boone, North Carolina, and I’m the person who does the work. If you write in, I’m the one who reads it.
You won’t find a pop-up on this site, or a button asking you to book a call. Read around first. Try the four questions on your own business. If the way I think about marketing sounds like the way you run your company, you’ll know where to find me.
Eric Gajewski