Learn · The guide
Human-First Marketing
A practical introduction, by Eric Gajewski
Your business may know more than your marketing lets a customer see. This guide helps you find where a customer needs your expertise, and whether they find it there.
30 pages · Four short chapters · A fillable two-page action sheet · Free PDF
How it works
One product, one customer route, four chapters.
Choose one product or service before you start. Think of one route a customer takes to reach you: a referral, a search, a video or an email. Then follow it through the chapters, keeping a few notes about what you find.
Each chapter ends with a short exercise on that same route, so the notes add up instead of starting over. The last two pages collect them into one first improvement, the person responsible and what you’ll look at afterward.
01
Understand the Human
Identify the decision, the questions and the people involved.
02
Earn Trust
Make your explanation, evidence and limits visible.
03
Connect the Experience
Carry the customer’s question and your promise through each handoff.
04
Improve With Wisdom, Not Hype
Evaluate changes against the outcome they were meant to improve.
Look inside
What the pages look like.
Who it’s for
Written for owners whose customers need to be sure first.
It’s for you if
You run or lead a business where a purchase is a real commitment. Your customer has to understand how something fits their work, what’s included, or who helps when it goes wrong. People who do the marketing themselves can use the same exercises.
It isn’t, if
You want a list of tactics or a new tool to try. The guide doesn’t recommend software, and it won’t promise a number. It helps you choose one improvement and a sound reason for it.
Get the guide
Here’s exactly what happens.
You’ll get the PDF right away, on the next page and by email.
Over the following two weeks, Eric sends four short notes about putting it to work. That’s the whole sequence. Every note has a one-click unsubscribe.
This isn’t an application. Reading the guide doesn’t sign you up for a sales call, and nobody will chase you.
Would rather not give an email? The four honest questions take ten minutes and ask for nothing.
We use your email to send the guide and those four notes. We never sell it.
The ideas are free on the site too. The guide just puts them in order, with room to work. Read the articles or start with the four questions.