Keeping traffic relevant is one of the most important steps when working with a Google AdWords or Bing Ads account. I use negative keyword lists to improve relevance in my clients’ accounts. I pull search term reports at least once a week for each account I work with in Google, especially in Shopping campaigns. While […]
Bing is a continuously growing market in the online search world. Before I started here at EKG, Google was pretty much all I knew to use. When I was searching for something, I would just Google it. Now that I have experience in the paid search market, I am realizing that Bing is a big […]
AdRoll is a new platform EKG Marketing is implementing for our clients for retargeting on Facebook, Instagram, Email, and Web. AdRoll is able to target customers who have previously visited our sites and allows us to design ads specifically to bring customers who visited based on their level of intent back to the site. Whether […]